Online Social Networks: An Online Brand Community Framework
نویسندگان
چکیده
This article explores the various stances and ideas that firms must both heed and consistently adapt to in the perpetuation of the Web 2.0 phenomenon of online social networks (OSNs). Within the article, the sociological implications of OSNs are explored before discussing various strategies, opportunities, and problems that are associated with the continued growth of OSNs within and outside of the firm, ending with the creation of a theoretical framework for value co-creation using OSNs and brand communities, and critical success factors in utilizing said framework.
منابع مشابه
A centralized privacy-preserving framework for online social networks
There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...
متن کاملMISQ Archivist Large Scale Network Analysis for Online Social Brand Advertising
This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand–brand networks for online brand advertising. This paper makes several contributions. We first extract and analyze implicit weighted brand–brand networks, representing interac...
متن کاملبررسی تأثیر ادراک مصرفکنندگان نسبت به اخلاق خرده فروشی آنلاین بر ارزش ویژه برند(مطالعه موردی: فروشگاه اینترنتی دیجی کالا)
The rapid growth of e-commerce and the ever-increasing rise of online businesses have led to increased consumer concerns over ethical issues surrounding online shopping. By accepting the Internet as a source for retail, ethical issues related to the use of the Internet have created serious concerns for consumers and new challenges for activists in this area. These unethical activities influence...
متن کاملThe Role of Online Social Networks in Users' Everyday-Life Information Seeking
Background and Aim: Considering the increasing number of users who interact with online social networks, it can be inferred that these networks have become an essential part of users' lives and play different roles in their everyday life. Therefore, the present study aims to explore the role of these networks in users' everyday-life information seeking. Method: This research is an applied resea...
متن کاملRelationship between the Online Social Networks Addiction and Psychological Disorders
Background: The Online social networks addiction like others type of addiction can lead to ethical dilemmas, as well as it can be affected from psychological disorders. So, the aim of this research is to analyze the effect of depression, anxiety and usage time of online social networks on the level of online social networks addiction and on the life satisfaction. Method: The method of research ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2011